Sunday, May 3, 2020

Book Review : The New Rules of Business: Get Ahead Or Get Left Behind - Rajesh Srivastava

It is said that change is the only constant, and it is applicable in every aspect of life in some form or the other. Then, how businesses can stay away from this constant? They simply can't! Just as humans, who need to adapt to the ever-changing surroundings and circumstances, the businesses need to follow the suit. Is it different for different businesses? I don't think so, the only thing that would be different is the scale at which these changes need to be implemented. What do you think? Do let me know, in the comments below.

I recently read the book, The New Rules Of Business, authored by Rajesh Srivastava, who is an alumnus of IIT Kanpur and IIM Bangalore. He has decades of experience in leadership roles across industries as a change maker and has been a corporate trainer as well as an academician for years now. The New Rules Of Business, is his first published work as a book and has several articles to his names which have appeared in leading publications.
Book Review : The New Rules of Business: Get Ahead Or Get Left Behind - Rajesh Srivastava
Book Review : The New Rules of Business: Get Ahead Or Get Left Behind - Rajesh Srivastava
The tagline of the book, The New Rules Of Business, is "Get Ahead Or Get Left Behind" which stands absolutely true in the current context of the world where consumers seek more of experiences with a business than only buying a product or a service. How often do you see a company offering a complete experience which is not limited to the product, but pre-sales and even post-sales? Small gestures go a long way in a building a great brand affinity and thus word of mouth. The book in a nutshell speaks about this.

The author Rajesh Srivastava has divided the book in eight major categories which are Customer, Employee, Leadership, Brand, Workplace, Communication, Supply Chain and Business Strategy. Each of these sections is further detailed into important rules, the new rules of business that is book is about, that will help you stay ahead. Each of these rules are explained not only with how they are the need of the hour and game changer but also with highly relevant examples.

Some of the Rules spoken about in the book from different categories to give you an idea of what to expect from the book are mentioned below.
  • Convert your customers into 'Employees'
  • Treat Your Employees As You Treat Your Best Customers
  • Transform Your Workplace into Fun Place
  • Embrace Omnichannel
  • Nudge Your Customers To Act Your Way
With approximately 350 pages, The New Rules Of Business, is a very simple to read book and at the same time offer some really valuable business lessons ready to implement. One of the most important things to take away for me was creating a product or a service so good that it does its own marketing through the experience that people gain out of it. You will save not only on the advertising part, but also attract brand loyalty. The new age companies are disruptive not because they have a unique business idea, but a unique way of operating the business.

The book, The New Rules Of Business, by Rajesh Srivastava may not unfold mysteries for you if you are a well read person, but it will definitely strengthen your belief in prioritizing customer experiences. Also, the book has praises from new age business leaders who second the rules shared.

I would recommend this book to anyone interested in reading about a good reference book filled with examples and minimal theory on the new business excellence.

Other Details :
Copyright : Rajesh Srivastava
Published By : Penguin Random House India
ISBN : 9780143446927
Genre : Business

You can order a copy of the book from Amazon.

---x---
Liked what you just read? Click here to subscribe via email for free!

8:01:00 PM / by / 61 Comments

61 comments:

  1. hi was just seeing if you minded a comment. i like your website and the thme you picked is super. I will be back. Baraka Nuclear

    ReplyDelete
  2. I really enjoy the blog article. Much thanks again. Really Cool.
    Credit Card Processing ISO Programs

    ReplyDelete
  3. buying ytviews YouTube keeps loading & showing the annoying little ball icon in the middle of the screen - this generally means that you have some sort of problem on your computer that's preventing the video from loading up properly. The good news is that if you're seeing this problem, it's actually quite easy to fix the issue for good on your system. Such issues as your computer not having a fast enough Internet connection to Windows having some errors with its settings will generally lead the YouTube application to just stop working properly.

    ReplyDelete
  4. Thank you for sharing a bunch of this quality contents, I have bookmarked your blog. Please also explore advice from my site. I will be back for more quality contents. Power Plant UAE

    ReplyDelete
  5. So far as My business is concerned, one of the first reasons the washout rate for small entrepreneurs is so expensive happens because so many investors fail to put enough focus getting the maximum return on every dollar and hour that installed to their small business.  you could try this out

    ReplyDelete
  6. Secured car loan mean lower interest rates and flexible loan terms.작업대출

    ReplyDelete
  7. Bear in mind, there are numerous not for profit governmental organizations built to aid folks manage to get thier credit rating again on course.md credit repair

    ReplyDelete
  8. Such a wonderfully written review!

    ReplyDelete
  9. What is a successful business association? The response to this is very expansive and various. self serve beer taps

    ReplyDelete
  10. The all day drudgery can cause you to feel like a simply one more gear-tooth in the corporate machine, continually checking in for another person's vision. At some point, while longing for the world external the desk area, you have your huge "Aha!" second - you've gone over a thought so wonderful that you really want to go into business around it.
    video production company Baltimore

    ReplyDelete
  11. Each business person or business proprietor who has been in the business for in excess of a couple of years knows a solitary all-unavoidable truth.barber san francisco

    ReplyDelete
  12. The third decision for your gold business in Dubai is through Dubai Multi Wares Center (DMCC), another Free Zone Authority.
    GRND Demolition and Excavation Toronto

    ReplyDelete
  13. In a legitimate setting, this idea could be taken to extraordinary limits, for a business law office could make a blog committed exclusively to liquidation suit or loan boss' privileges regulation. concrete contractor lakeland fl

    ReplyDelete
  14. Lifestyler treadmill is a phenomenal decision for first time purchasers searching for an incentive for their cash section into the home activity market.
    best food

    ReplyDelete
  15. Presently, you're tossed into an enterprising reality where even the experience businessperson can feel overpowered by every one of the subtleties.
    tow truck

    ReplyDelete
  16. Very informative post. Really thank you! Will read on...
    chen zhi in cambodia

    ReplyDelete
  17. The third decision for your gold business in Dubai is through Dubai Multi Wares Center (DMCC), another Free Zone Authority.
    About us

    ReplyDelete
  18. Choosing to begin a business can be quite possibly of the most elating choice you make in your life. We are residing in a world any place everybody needs to bring in additional cash and add to his pay.
    online title search

    ReplyDelete
  19. Proposing, if fundamental, variations to the concurred business model to get refreshed data for the day to day administration of the organization.
    learn more

    ReplyDelete
  20. Merely a smiling visitant here to share the love (:, btw outstanding style. cairnhill 16 condo

    ReplyDelete
  21. The most fundamental action item would be the way that industrial providers will generally be the way to carrying proficiency to the activity of industrial supply.
    Concrete formwork

    ReplyDelete
  22. Nonetheless, there are a few organizations that spend significant time in wealth management that have decisively fallen in line with others with an end goal to pool insight and assets just to achieve the objectives of their clients.
    Exponent

    ReplyDelete
  23. Really informative article post. Really thank you! Really Great. who is chenzhi cambodia

    ReplyDelete
  24. The uplifting news for your mental health, in any case, is that we know how to contract your lethal reality to hardly anything and lessen totally the influence it holds over your health, imperativeness, wellbeing, and zing.
    Morrisville Counseling and Consulting, PLCC

    ReplyDelete
  25. Thanks so much for the blog post. Really thank you! Much obliged. https://economicgrowth.jimdosite.com/

    ReplyDelete
  26. Thank you for your post. Really looking forward to read more. Cool.
    cambodia group chen zhi

    ReplyDelete
  27. The essential variable that will decide if your SEO content is "adequate" is the substance given by contending sites. RyanCameron

    ReplyDelete
  28. A business circle back expert ought to likewise consider working with business ventures that are at an alternate phase of development. learn more

    ReplyDelete
  29. We explored each window cleaning project worker in London, met with them all and examined our arrangements to carry out window cleaning services to our clients.
    Foreman Pro Cleaning

    ReplyDelete
  30. I really like and appreciate your post. Thanks Again. Much obliged.
    best Chen zhi prince group

    ReplyDelete
  31. Subsequent to considering a few factors, a waterproofing project worker will give you a nitty gritty gauge. https://www.ecfoundations.com

    ReplyDelete
  32. I appreciate you sharing this blog article. Really thank you! Really Great. cambodia group chen zhi

    ReplyDelete
  33. Assuming that business accomplices have an adequate number of monetary assets, they won't need financing from different assets. San Diego

    ReplyDelete
  34. Be certain the internet marketing firm you pick offers copywriting and request to see tests - - especially tests of destinations inside your equivalent industry.
    websites for electricians

    ReplyDelete
  35. A strong company culture can help attract and retain top talent, foster innovation, and improve employee morale. photo booths cleveland ohio

    ReplyDelete
  36. SEO can help businesses increase their website's security and protect against cyber threats. RyanCameron

    ReplyDelete
  37. I truly appreciate this blog post. Much thanks again. Cool.
    Who is chen zhi

    ReplyDelete
  38. Cleaning companies will be mindful assuming that anything happens to your having a place in the workplaces while cleaning.
    Foreman Pro Cleaning, LLC

    ReplyDelete
  39. The principal level of a business progression plan is the executives.
    chen zhi prince group

    ReplyDelete
  40. Mental health struggles are a normal part of the human experience and should be met with empathy and support. https://www.bwtherapy.ca/

    ReplyDelete
  41. Strategic planning involves setting long-term goals and determining the best ways to achieve them. Montana Elder Law

    ReplyDelete
  42. I am so grateful for your article. Much thanks again. Much obliged.
    cambodia chen zhi

    ReplyDelete
  43. It is important to locate a competent Aircon repair and qualified air con maintenance company. Locate a business who'll make an effort to listen to your wants and needs and help you find a solution to solve your air fraud problem.

    ReplyDelete
  44. "Never let fear of failure hold you back from pursuing your entrepreneurial dreams." https://westoil.ca

    ReplyDelete
  45. Data-driven decision-making is becoming increasingly important in business. click here

    ReplyDelete
  46. The company is undergoing a restructuring process.
    click here

    ReplyDelete
  47. It focuses on creating content that is easily shareable across different platforms.
    inbound content marketing

    ReplyDelete
  48. Commercial electricians are trained and licensed to handle the unique demands of commercial electrical systems.
    learn more

    ReplyDelete
  49. "Risk management is not about avoiding risks but about making informed decisions in the face of uncertainty." title search locations

    ReplyDelete
  50. It's first class, nevertheless consider the details about this deal with. online loan for bad credit

    ReplyDelete
  51. "Continuous improvement is necessary to stay competitive in the market." https://www.cpkelly.com/

    ReplyDelete

Post Top Ad