Wednesday, October 3, 2018

News : Aparna Jain stirs the soul at Crossword Bookstores

Crossword Bookstores in association with Westland Publications Pvt Ltd has evolved into a centre for communities to connect with the literary world. It has pioneered the entire experience of attending interactive sessions with authors, bringing readers closer to them that ever before, and changing the way books are being consumed today.

The latest such offering was with Aparna Jain, author, gender and diversity champion, at Crossword Kemps Corner on the morning of 29th September. She was present for an interactive session based on her book ‘Like A Girl’; a book with a striking cover, beautifully illustrated by female artists, and powerful stories to match.
Author Aparna Jain & art director Ayesha Broacha at Crossword Bookstores Kemps Corner
Author Aparna Jain & art director Ayesha Broacha at Crossword Bookstores Kemps Corner
The book features 51 women icons, who broke the rules to forge new paths for themselves and others. Adventurous and ambitious, they fought battles and legal cases. They won elections and matches. They climbed mountains and mastered science. Best of all, they never stopped chasing their dreams.

Speaking to readers, Aparna Jain said, “We have many Indian heroes that our children don’t know about, and I believe it is important for them to be aware of the difficulties as well as the niceties in our country. This book is a starting point for that.”

Art & Director of this book Ayesha Broacha said “Hold your head up high, succeed!!Like a girl!!!”

Maulik Desai, Head, Crossword Bookstores says, “Aparna Jain is not afraid to talk about the uncomfortable issues. In fact, she herself has said, that his book must be used by parents as a conversation starter, with their children, to seed open conversations and healthy parenting.”

The book covers a gamut of topics like rape, the devadasi system, the caste system, LGBTQIA, mental health - all an attempt to make parents start discussing things with their kids again. The conversation at Crossword Bookstores centred around these issues.

ABOUT CROSSWORD BOOKSTORES : In its 26th year, India’s leading bookstore chain, Crossword Bookstores which has pioneered the lifestyle bookstore concept in India, has evolved to emerge as a culmination of cultural and social interaction for customers as well as authors and poets. It currently operates 89 stores across the country.
Author Aparna Jain & art director Ayesha Broacha with kids at Crossword Bookstores Kemps Corner
Author Aparna Jain & art director Ayesha Broacha with kids at Crossword Bookstores Kemps Corner
ABOUT APARNA JAIN : Aparna Jain is a leadership coach and an advocate for diversity and inclusion in the workplace. She is  also the author of Own It: Leadership Lessons from Women Who Do, which was awarded a Laadli Prize and was shortlisted for the Tata Literature Live Business Book Award 2016. ‘Like A Girl’ features 56 real-life stories of women achievers like Indira Gandhi, Bhanwari Devi, Razia Sultan, Chand Bibi, P V Sindhu, Dipa Karmakar, Mary Kom, mountaineer Poorna Malavath, transgender activist Gauri Sawant and Jaipur gharana vocalist Kishori Amonkar.

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